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Tech·Big Tech

What will Ulta say during their next earnings call?

icon for What will Ulta say during their next earnings call?
Tech·Big Tech

What will Ulta say during their next earnings call?

Aug 26

Ulta

Best Buy

Sep 1

Aug 26

Ulta

Best Buy

Sep 1

NEW
Aug 27, 2026
Polymarket

$7,266 Vol.

Polymarket

Growth 30+ times

$1,009 Vol.

87%

Product 20+ times

$353 Vol.

22%

Fiscal 10+ times

$90 Vol.

27%

Healthy

$266 Vol.

61%

Medicine

$0 Vol.

44%

Cosmetic

$0 Vol.

52%

Fragrance

$0 Vol.

80%

AI / Artificial Intelligence

$808 Vol.

89%

Uncertainty

$993 Vol.

95%

Diamond

$1,378 Vol.

27%

Luxury

$285 Vol.

66%

Traffic

$475 Vol.

61%

Holiday

$506 Vol.

71%

Reward

$278 Vol.

57%

-No Qualifying Event-

$824 Vol.

1%

This market will resolve based on the next earnings announcement of Ulta currently scheduled to take place on August 27, 2026 at 4:30 PM ET. This market will resolve to "Yes" if the listed term is mentioned by anyone during this event. Otherwise, the market will resolve to "No". If this event is definitely cancelled, or otherwise is not aired by August 28, 2026, 11:59 PM ET, "-No Qualifying Event-" will resolve to "Yes" and all other brackets will resolve to "No". The resolution source will be audio of the event. For full rules, see: https://polymarket-upload.s3.us-east-2.amazonaws.com/market_products/Event+Mentions+Contract+DeFi.pdfUlta Beauty’s upcoming Q2 2026 earnings call on August 27 follows strong Q1 results with 11.1% net sales growth to $3.2 billion and 5.3% comparable sales gains. Trader attention centers on management commentary about the April rollout of Ulta AI, the Gemini Enterprise-powered shopping assistant now live on Ulta.com and expanding to the app, which leverages data from over 46 million loyalty members for personalized recommendations. Recent partnerships with Google and Adobe, plus a NielsenIQ study on Gen Alpha consumers and AI-driven beauty trends, highlight the company’s push into agentic commerce and predictive personalization. Analysts will watch for updates on AI adoption metrics, competitive positioning against other beauty platforms, and any revised guidance that could reflect technology-driven efficiency gains amid the Target partnership wind-down.

This market will resolve based on the next earnings announcement of Ulta currently scheduled to take place on August 27, 2026 at 4:30 PM ET.

This market will resolve to "Yes" if the listed term is mentioned by anyone during this event. Otherwise, the market will resolve to "No".

If this event is definitely cancelled, or otherwise is not aired by August 28, 2026, 11:59 PM ET, "-No Qualifying Event-" will resolve to "Yes" and all other brackets will resolve to "No".

The resolution source will be audio of the event.

For full rules, see: https://polymarket-upload.s3.us-east-2.amazonaws.com/market_products/Event+Mentions+Contract+DeFi.pdf
Volume
$7,266
End Date
Aug 27, 2026
Market Opened
Aug 20, 2026, 7:32 PM ET

Resolver

0x65070BE91...
This market will resolve based on the next earnings announcement of Ulta currently scheduled to take place on August 27, 2026 at 4:30 PM ET. This market will resolve to "Yes" if the listed term is mentioned by anyone during this event. Otherwise, the market will resolve to "No". If this event is definitely cancelled, or otherwise is not aired by August 28, 2026, 11:59 PM ET, "-No Qualifying Event-" will resolve to "Yes" and all other brackets will resolve to "No". The resolution source will be audio of the event. For full rules, see: https://polymarket-upload.s3.us-east-2.amazonaws.com/market_products/Event+Mentions+Contract+DeFi.pdf
This market will resolve based on the next earnings announcement of Ulta currently scheduled to take place on August 27, 2026 at 4:30 PM ET. This market will resolve to "Yes" if the listed term is mentioned by anyone during this event. Otherwise, the market will resolve to "No". If this event is definitely cancelled, or otherwise is not aired by August 28, 2026, 11:59 PM ET, "-No Qualifying Event-" will resolve to "Yes" and all other brackets will resolve to "No". The resolution source will be audio of the event. For full rules, see: https://polymarket-upload.s3.us-east-2.amazonaws.com/market_products/Event+Mentions+Contract+DeFi.pdfUlta Beauty’s upcoming Q2 2026 earnings call on August 27 follows strong Q1 results with 11.1% net sales growth to $3.2 billion and 5.3% comparable sales gains. Trader attention centers on management commentary about the April rollout of Ulta AI, the Gemini Enterprise-powered shopping assistant now live on Ulta.com and expanding to the app, which leverages data from over 46 million loyalty members for personalized recommendations. Recent partnerships with Google and Adobe, plus a NielsenIQ study on Gen Alpha consumers and AI-driven beauty trends, highlight the company’s push into agentic commerce and predictive personalization. Analysts will watch for updates on AI adoption metrics, competitive positioning against other beauty platforms, and any revised guidance that could reflect technology-driven efficiency gains amid the Target partnership wind-down.

This market will resolve based on the next earnings announcement of Ulta currently scheduled to take place on August 27, 2026 at 4:30 PM ET.

This market will resolve to "Yes" if the listed term is mentioned by anyone during this event. Otherwise, the market will resolve to "No".

If this event is definitely cancelled, or otherwise is not aired by August 28, 2026, 11:59 PM ET, "-No Qualifying Event-" will resolve to "Yes" and all other brackets will resolve to "No".

The resolution source will be audio of the event.

For full rules, see: https://polymarket-upload.s3.us-east-2.amazonaws.com/market_products/Event+Mentions+Contract+DeFi.pdf
Volume
$7,266
End Date
Aug 27, 2026
Market Opened
Aug 20, 2026, 7:32 PM ET

Resolver

0x65070BE91...
This market will resolve based on the next earnings announcement of Ulta currently scheduled to take place on August 27, 2026 at 4:30 PM ET. This market will resolve to "Yes" if the listed term is mentioned by anyone during this event. Otherwise, the market will resolve to "No". If this event is definitely cancelled, or otherwise is not aired by August 28, 2026, 11:59 PM ET, "-No Qualifying Event-" will resolve to "Yes" and all other brackets will resolve to "No". The resolution source will be audio of the event. For full rules, see: https://polymarket-upload.s3.us-east-2.amazonaws.com/market_products/Event+Mentions+Contract+DeFi.pdf

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Frequently Asked Questions

"What will Ulta say during their next earnings call?" is a prediction market on Polymarket with 15 possible outcomes where traders buy and sell shares based on what they believe will happen. The current leading outcome is "Uncertainty" at 95%, followed by "AI / Artificial Intelligence" at 89%. Prices reflect real-time crowd-sourced probabilities. For example, a share priced at 95¢ implies that the market collectively assigns a 95% chance to that outcome. These odds shift continuously as traders react to new developments and information. Shares in the correct outcome are redeemable for $1 each upon market resolution.

"What will Ulta say during their next earnings call?" is a newly created market on Polymarket, launched on Aug 20, 2026. As an early market, this is your opportunity to be among the first traders to set the odds and establish the market's initial price signals. You can also bookmark this page to track volume and trading activity as the market gains traction over time.

To trade on "What will Ulta say during their next earnings call?," browse the 15 available outcomes listed on this page. Each outcome displays a current price representing the market's implied probability. To take a position, select the outcome you believe is most likely, choose "Yes" to trade in favor of it or "No" to trade against it, enter your amount, and click "Trade." If your chosen outcome is correct when the market resolves, your "Yes" shares pay out $1 each. If it's incorrect, they pay out $0. You can also sell your shares at any time before resolution if you want to lock in a profit or cut a loss.

The current frontrunner for "What will Ulta say during their next earnings call?" is "Uncertainty" at 95%, meaning the market assigns a 95% chance to that outcome. The next closest outcome is "AI / Artificial Intelligence" at 89%. These odds update in real-time as traders buy and sell shares, so they reflect the latest collective view of what's most likely to happen. Check back frequently or bookmark this page to follow how the odds shift as new information emerges.

The resolution rules for "What will Ulta say during their next earnings call?" define exactly what needs to happen for each outcome to be declared a winner — including the official data sources used to determine the result. You can review the complete resolution criteria in the "Rules" section on this page above the comments. We recommend reading the rules carefully before trading, as they specify the precise conditions, edge cases, and sources that govern how this market is settled.